Design System.

Context

Multiple squads, multiple platforms, one brand. Components drifted, contributions stalled, naming was ad hoc.

Problem

No shared language between design and engineering. No path for contribution. No way to measure adoption.

Approach

1. 01

   Introduced semantic tokens and a small, stable primitive layer.

2. 02

   Wrote contribution and deprecation rituals that engineering co-owned.

3. 03

   Built a living docs site that mirrored the codebase 1:1.

Outcome

Shipping velocity improved as squads stopped rebuilding the same patterns. Read the deeper write-up →