Irish Isip — Design Partner · UI / UX · Hong Kong
Your design partner from first idea to working product.
Seven years across agencies in Hong Kong and an AI-native SaaS used by enterprises across APAC. I design information architecture alongside the experience — never after.
Selected Work
2020 — 2025
- 01
Breadcrumbs
Self-initiated
A food discovery platform built around how people actually share great food — designed and shipped end to end.
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Advanced Flow Builder
SleekFlow
Turned a powerful automation tool into something any business user could trust — without removing depth.
View → - 03
Analytics Suite Revamp
SleekFlow
Redesigned SleekFlow's analytics from a wall of widgets into a role-based decision-making tool.
View → - 04
Design System
SleekFlow
Stewarded the design system from a sticker sheet into a tokenised, multi-product foundation shared across web and mobile.
View → - 05
Pacific Cross Insurance — Website Revamp
WeCreate Labs (Agency) — Pacific Cross Insurance
Redesigned an insurance website for three distinct audiences without making any of them feel like an afterthought.
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