Good products start with understanding.

I'm a product designer with 7+ years of experience — starting in agencies across Hong Kong, then spending four years embedded in a fast-scaling AI-native SaaS platform used by enterprises across APAC.

What I've learned across both worlds: good products don't start with interfaces. They start with understanding — who uses it, why they need it, and how everything connects.

I work section by section, flow by flow — designing the information architecture alongside the experience, not after it. Every piece of a product should connect to the next. I don't design screens in isolation.

I'm based in Hong Kong and work with teams remotely and locally.